November 17, 2021

Social Media Trends to Harness

For ultimate business success, keep track on these social media trends.

Social media nowadays is an integral part of people's lives. Most of us take a look at it at least once a day and some even check their socials the first thing they do after waking up. Examples of social media include Facebook, Instagram, Twitter and many more. 

Given the importance of social media in consumers' lives, marketers and businesses flock to social platforms in the hope of connecting with their target customers. However, there is a content overload on social media, and the competition is very high.

 It can be challenging for you to stand out unless you have a clear social media marketing strategy. Staying updated on the latest social media trends can help fuel your strategy and make you stand out in the crowd.  The trends are based on research of what customers and your audience enjoys and expect from companies whose products and services they purchase. Here is a range of social media trends that you need to be aware of, for 2021 and perhaps even beyond.

Top 3 social media trends

  1. Content value will beat production quality. The importance of useful and valuable content is more important than a dazzling show.
  2. Users will embrace gaming and VR. Gaming and VR (Virtual Reality) are continuing to grow in popularity and the gaming industry is one of the most successful in the world.
  3. Video will continue to take center stage. Video is an easy media format and a great way for companies to use their creativity to show their products and services and put them in a new light.

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